Essential Marketing Strategies Every Senior Entrepreneur Should Know
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Successfully marketing your business requires experimentation, time, and consistency. However, with numerous platforms and strategies out there, it can get difficult to choose where to channel resources. But don’t fret, Sarabi Media has done the research for you and in this article explores the three successful ways to market your business.
Blog Regularly
Blogging is one of the most cost-effective and impactful mediums to promote your business. When writing blogs, focus on your niche and create content that provides value to readers. Your goal should be to become an authority within your niche, which people trust more than competitors. Yes, this does take time and consistent effort, however in the long run you will increase traffic to your website, develop a loyal customer base and create a strong reputation.
To increase traffic to your blog focus on the following Search Engine Optimization (SEO) requirements:
Write blogs for keywords that have high search volumes to garner the most traffic.
Create good titles and concise meta descriptions. Taking the example of a google search, the title is the heading which is shown in blue, while the description below is the meta description. A good combination of these will lead to higher traffic to your blog.
Include the keyword in the URL, title, meta description, and numerous times throughout the blog.
Ensure your blog is mobile-friendly as the majority of readers will access it using their phones.
According to Optinmonster, businesses that publish regular blogs receive 97% more links to their website. As a result, your website can rank higher on search engines and organically promote your business to millions of people daily.
Start a YouTube Channel
YouTube is the second-largest search engine in the world. People don’t use YouTube to simply watch fun videos, they use it as a medium to find solutions to a problem, review products, and more.
For a business, a YouTube channel is essential to create brand awareness and connect with customers. When starting off, create videos describing your brand story, insights about product benefits, and how it solves a problem customers have. In these videos to talk directly to customers, present your expertise and be genuine. Additionally, include customer testimonials to increase trustworthiness among viewers.
Similar to blogs focus on providing value to your viewers. Don’t brag about your products, rather focus on the benefits it provides to the customer. This can be achieved by sharing useful tips, infographics, or interesting case studies about the topic. Additionally, as suggested by ZenBusiness, keep the videos short, no more than 2 minutes in length as studies have shown that with an increase in duration, viewership tends to dip.
Here are some technical aspects to keep in mind when uploading videos:
Have creative thumbnails as these are the deciding factor for getting views. Its size should be 1280 x 720 pixels, following a ratio of 16:9
Write keyword-rich descriptions with relevant hashtags. The character limit is 5000 and 15 hashtags.
Always have a table of contents with timestamps in the description allowing users to navigate your video easily.
Focus on Social Media Management
The US is poised to have more than 240 million social media users by 2025. As reported by SproutSocial, around 55% of customers learn about brands on social media platforms and are likely to buy from them if they have a positive interaction.
Social media management involves various activities such as:
Conducting market research to understand which platforms your target customers use
Creating a content calendar, designing posts, and setting up social profiles
Experimenting on various social platforms to grow an audience
Creating a connection with customers through regular posting and prompt responses to comments or messages
As an entrepreneur, you might not have ample time to invest in these activities. Hiring a professional agency to handle your social media can help grow your online presence, develop brand loyalty and increase sales. Additionally, you can generate a ton of customer data from social media campaigns and use it in future product development and creating user personas.
Utilizing these three strategies will improve your brand visibility online, create a customer base, and stand out from the competition in the market. Contact Sarabi Media today.